Nestlé Ghana Limited has launched an eight-week MILO Energy Promotion to reward consumer loyalty and support families during the back-to-school period, with an electric vehicle, scholarships and other prizes up for grabs.
The promotion offers scholarships worth GH¢10,000 each to 30 families, in addition to refrigerators, bicycles, smartwatches and cash prizes.
The inclusion of an electric vehicle as the grand prize also highlights the company’s focus on sustainable living and cleaner transportation.
The Category Manager for Beverages and Dairy at Nestlé Ghana, Myron Otoo, said the promotion was designed to appreciate consumers for their continued trust in MILO and the brand’s longstanding presence in Ghanaian homes.
He said consumers could participate by purchasing 10 sachets of single-serve MILO packs, including the 20-gramme and 37-gramme all-in-one variants, to qualify for a chance to win prizes.
According to Mr Otoo, the promotion would run for eight weeks, providing consumers with several opportunities to win throughout the period.
He said the scholarship component reflected MILO’s commitment to supporting the development of well-rounded children through education, sports and physical activity.
“Sports remain an important part of the MILO brand because of the values they teach children, including discipline, teamwork and perseverance,” he said.
Mr Otoo added that education was equally essential to children’s development and their future contribution to society.
He explained that the scholarships were intended to ease the financial pressure on selected families during the back-to-school period while supporting the educational needs of their children.
Thirty families will each receive GH¢10,000, bringing the total scholarship commitment to GH¢300,000.
The electric vehicle is another major feature of the promotion. Mr Otoo said the vehicle was selected not only as an attractive prize but also as part of the brand’s commitment to environmental sustainability.
He explained that the vehicle would provide practical support to the winning family while promoting cleaner transportation through zero emissions.
According to him, the vehicle would also come with warranty coverage for the first 20,000 kilometres, helping to reduce the immediate maintenance burden on the winner.
Mr Otoo said the promotion formed part of Nestlé Ghana’s broader commitment to nourishing families, supporting communities and encouraging the continued inclusion of MILO in the daily lives of Ghanaian consumers.
