Vivo Energy Ghana PLC, the Shell licensee in Ghana, emerged the biggest winner at this year’s National PR and Communications Excellence Awards, securing four awards in recognition of its public relations, strategic communications and campaign execution.
The company’s wins included Best Promotional Event and Best PR Campaign of the Year for its She’llFix campaign, which empowers female drivers with essential vehicle maintenance knowledge and car care skills.
The campaign seeks to equip women with practical skills and knowledge to better understand and maintain their vehicles, helping them build confidence in managing routine car care.
Vivo Energy Ghana also won Best PR Organisation of the Year – Commercial and Best PR Organisation of the Year – Energy and Utilities, further strengthening its recognition for communications excellence across the corporate and energy sectors.
The four awards highlight the company’s work in strategic public relations and its use of campaigns to engage audiences and deliver practical value to stakeholders.
The double recognition for She’llFix underscores the campaign’s role in promoting vehicle maintenance awareness among female drivers while demonstrating how public relations initiatives can combine communication with practical education.
Commenting on the awards, Vivo Energy Ghana’s Corporate Communications Manager, Shirley Tony Kum, dedicated the awards to its employees, customers, stakeholders and partners, acknowledging their continued support and contribution to the company’s achievements.
The company said their support continued to inspire it to raise standards and pursue excellence in its work.
The awards add to Vivo Energy Ghana’s recognition for its efforts in public relations and strategic communications, with She’llFix standing out as a campaign designed to deliver tangible benefits beyond brand promotion.
