Nestlé Ghana Limited has launched the Nescafé Real Vibes Promo, a consumer reward initiative under its “My Coffee, My Vibe” campaign, with prizes worth GH¢1 million, including two electric vehicles (EVs), up for grabs.
The promotion is aimed at rewarding Nescafé consumers across the country while celebrating the different ways Ghanaians enjoy their coffee in their everyday lives.
Category Development Manager for Nescafé at Nestlé Ghana Limited, Lily Boatemaa Ntim, said Nescafé had become more than just a beverage for many Ghanaians, serving as a companion during their morning routines, work, meetings and other daily activities.
She explained that the “My Coffee, My Vibe” campaign was designed to celebrate the different ways Ghanaians enjoy Nescafé, adding that the Real Vibes Promo was intended to take that experience a step further by rewarding loyal consumers.
According to her, the promotion would give consumers the opportunity to win prizes worth GH¢1 million, including two electric vehicles, which she described as opportunities that could help consumers pursue their personal goals, businesses, side hustles and other aspirations.
She said the promotion was designed to make Nescafé more than just a coffee choice by integrating it into the everyday lifestyles of consumers and adding excitement to their daily coffee moments.
Ms. Ntim said participation in the promotion was simple and required consumers to purchase specially marked Nescafé Original 3-in-1 promotional sachets, which carry the promotional details.
She explained that after purchasing the promotional sachet, consumers were required to enjoy their coffee, find the unique code inside and dial *380*9# to enter the promotion.
She added that consumers needed to collect five entries from five promotional sachets to qualify for the draw, encouraging Nescafé lovers across the country to take advantage of the opportunity.
The Category Development Manager urged consumers not to sit back and watch others win but to actively participate in the promotion for a chance to have their names announced among the winners.
She said the initiative was part of Nestlé Ghana’s efforts to strengthen its relationship with consumers while creating memorable experiences around the Nescafé brand.
