Customer experience is topmost priority in 2026 – MTN

After emerging best performing operating company (OpCo) at the MTN Global Leadership Gathering (GLG) 2026, MTN Ghana is now setting its sights on higher peaks in 2026.

Speaking exclusively on his vision for the year, Chief Executive Officer (CEO) Stephen Blewett, detailed a comprehensive strategy aimed at improving customer experience, expanding digital services and strengthening the company’s contribution to Ghana’s digital ecosystem.

Building on success:

“It’s satisfying to accomplish a goal, yet the real work lies in setting the next one.”

“For 2026, our primary focus is enhancing the customer experience, understanding customer needs and responding meaningfully. We are listening closely to customer feedback and taking steps to address customer needs”.

Deepening Ghana’s digital ecosystem

A key element of MTN Ghana’s 2026 strategy is the expansion of digital services and the strengthening of the country’s digital ecosystem.

“The digital world is evolving rapidly, and we want to ensure that more Ghanaians have access to it,” Mr. Blewett said.

This includes enhancing home broadband products, expanding self-service options via mobile applications and supporting small and medium enterprises, particularly women-led businesses.

Mr. Blewett emphasized that digital inclusion is not only a convenience but also a tool for economic and social empowerment.

“Connectivity in rural areas goes beyond convenience; it is about inclusion — access to financial services, education, healthcare information, and economic opportunity. We must ensure that no community is left behind.”

 

Innovation at the core

Innovation remains central to MTN Ghana’s growth plans.

Mr. Blewett revealed that MTN Ghana is preparing internal strategy engagements to explore ways of leading innovation in Ghana.

“We are challenging ourselves to push boundaries, to ensure innovation is not just a buzzword but something that genuinely improves the lives of our customers,” he said.

“Innovation is about creating meaningful value that brings our customers closer to us,” he added.

MTN Ghana’s ambition to position the country as a leader in the digital future.

 

Investing in people and infrastructure

Mr. Blewett highlighted the company’s long-term investments as a key factor in sustaining leadership.

“Over the past five years, including during periods of high inflation and economic strain, we have invested approximately $1 billion into the Ghanaian economy,” he said.

“Telecommunications is not an industry where you build quickly and walk away. Continuous investment in infrastructure, technology, and our people is critical.”

The CEO emphasized that MTN Ghana’s workforce is a cornerstone of its strategy.

 

Network expansion and quality

Physical infrastructure will also be a major priority in 2026. Mr. Blewett explained that the network must continue to grow and adapt to changing population densities and digital usage patterns. “Communities are spreading further, new residential zones are emerging, and digital demand is rising. We need to roll out new sites, upgrade existing infrastructure, and improve coverage in both urban centres and underserved rural areas.”

Network quality, he said, is not just a technical concern but also a measure of MTN’s commitment to customers.

“Every improvement we make translates into better access to services that matter — from financial transactions to education and healthcare information.”

 

Collaborating for a digital Ghana

Beyond infrastructure and innovation, Mr. Blewett stressed the importance of collaboration.

“We are here to partner — with all stakeholders, and communities — toward a shared goal: making Ghana a leader in the digital era.”

He noted that while challenges are inevitable, MTN Ghana’s motivated team, clear strategy, and a stable macroeconomic environment provide confidence in the company’s ability to continue investing, innovating, and driving digital transformation.

 

Looking forward

In closing, Mr. Blewett said that MTN Ghana’s message is simple: progress comes from sustained effort, innovation, and commitment to the customer.

“We will continue to strengthen our network, deepen digital services, support small businesses, and innovate. Our goal is to ensure that MTN Ghana not only remains a leader in telecommunications but also contributes meaningfully to Ghana’s digital future.”

With a clear roadmap, a motivated workforce, and the backing of one of Africa’s leading telecom groups, MTN Ghana appears poised to continue setting benchmarks for excellence, innovation, and customer service in the country and beyond.

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