The West Africa Music & Arts Festival (WAMAFest), which will take place in Accra, Ghana, from June 19–22, 2024, is excited to announce important partnerships. The festival’s worldwide reach, accessibility, and influence will all be greatly increased by these collaborations with CEEK VR, Warner Music Africa, and OKAY Africa.
With CEEK VR’s addition as the official streaming partner, viewers everywhere will be able to enjoy immersive virtual reality experiences. People will be able to virtually experience the festival thanks to this innovative partnership, which will raise the bar for music and cultural events.
Warner Music Africa steps in as the official record label, contributing resources and experience to help participating artists get further recognition. Through this collaboration, WAMAFest will be able to further its mission of promoting West African music internationally while also guaranteeing that their music reaches a larger audience.
OKAY Africa becomes the official media partner, leveraging its robust ties to the African diaspora to enhance the festival’s international visibility. Their narrative skills and knowledge of digital media will guarantee that the festival’s activities, shows, and behind-the-scenes footage are seen by a larger audience, thus highlighting the diversity of West African culture.
The CEO of CEEK VR, Mary Spio, emphasized how their Web3 technology may democratize income prospects for musicians and artists around the world. Co-founder of WAMAFest Professor Jasmine Young emphasized her enthusiasm for the event’s influence on the entertainment sector and the value of teamwork in fostering creativity and success.
Music industry executives, musicians, and fans will come together in a first-of-its-kind virtual meeting for the first WAMAFest, which will be an inclusive celebration of West African music and arts. By establishing a new standard for cultural events, the festival hopes to preserve the rich history of West African culture for future generations.
BY: APPIANIMAA MERCY
